Privacy Policy | Singapore Adventure Explorer

Last updated: May 2025

1. Who We Are

This Privacy Policy is provided by PLAD LETTINGS LIMITED ("we", "us", "our", or "the Company"), a company registered in England and Wales under company number 17212945, with its registered office at 50 Poringland Road, Stoke Holy Cross, Norwich, England, NR14 8NW.

PLAD LETTINGS LIMITED is the data controller for personal data collected through this website. This means we are responsible for deciding how and why your personal data is processed. If you have any questions about this Privacy Policy or our data practices, please contact us using the details at the end of this document.

2. What Personal Data We Collect

We may collect the following categories of personal data from you when you use our website or submit any form:

Identity data: first name, last name;
Contact data: email address, telephone or mobile number;
Technical data: IP address, browser type and version, time zone setting, operating system and platform, and other technology on the device you use to access this website;
Usage data: information about how you use our website, including pages visited and time spent;
Cookie data: data stored via cookies and similar technologies as described in Section 7 below.

We do not knowingly collect sensitive personal data (special category data under UK GDPR) or personal data from children under the age of 16.

3. How We Collect Your Personal Data

We collect personal data through the following means:

Direct interactions: when you complete and submit a form on our website to request our free adventure guide or to contact us;
Automated technologies: as you interact with our website, we may automatically collect technical and usage data using cookies, server logs, and similar technologies;
Third parties: we may occasionally receive analytics data from third-party providers that help us understand how visitors use our website.

4. Why We Process Your Personal Data (Legal Bases)

Under UK GDPR, we must have a lawful basis to process your personal data. We rely on the following legal bases:

Consent (Article 6(1)(a)): where you have freely given, specific, and informed consent — for example, when you opt in to receive our free adventure guide or marketing communications. You may withdraw your consent at any time by contacting us;
Legitimate interests (Article 6(1)(f)): where processing is necessary for our legitimate business interests, such as improving our website, analysing usage patterns, and ensuring website security, provided your interests and rights do not override those interests;
Legal obligation (Article 6(1)(c)): where we are required to process your data to comply with a legal obligation.

5. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

To respond to your enquiries and provide you with the free adventure travel guide you have requested;
To send you relevant information about Singapore adventure activities if you have consented to receive such communications;
To administer and improve our website and user experience;
To analyse aggregate usage patterns to understand which content is most valuable to our visitors;
To comply with our legal and regulatory obligations;
To detect, investigate, and prevent fraudulent or unlawful activity.

We will never sell your personal data to third parties, nor share it with third parties for their own independent marketing purposes without your explicit consent.

6. Sharing Your Personal Data

We may share your personal data with:

Service providers: third-party companies that provide IT, hosting, analytics, or communication services on our behalf, who are contractually bound to process your data only on our instructions and in accordance with UK GDPR;
Professional advisers: lawyers, accountants, insurers, and auditors where necessary in the course of professional services they provide to us;
Regulators and authorities: public and regulatory bodies where required by law, court order, or for the prevention or detection of crime.

Any third parties with whom we share your data are required to maintain the same levels of security and confidentiality as we do.

7. Cookies and Tracking Technologies

Our website uses cookies — small text files placed on your device — to distinguish you from other users and to improve your experience. We use the following types of cookies:

Strictly necessary cookies: essential for the website to function correctly, such as storing your cookie consent preference. These cannot be disabled;
Performance and analytics cookies: help us understand how visitors interact with our website by collecting anonymised information about pages visited and any errors encountered;
Functionality cookies: allow the website to remember choices you have made to provide enhanced, personalised features.

When you first visit our website, you will be shown a cookie banner requesting your consent to non-essential cookies. You may withdraw this consent at any time by clearing your browser's local storage or adjusting your browser settings. Please note that disabling cookies may affect the functionality of parts of our website.

8. Data Retention

We retain your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. In practice, this means:

Contact and enquiry data is retained for up to 2 years from the date of your last interaction with us;
Technical and usage data derived from cookies and server logs is retained for up to 13 months;
Where we are required to retain data for legal or regulatory compliance purposes, we will retain it for the period required by law.

After the applicable retention period, your data will be securely deleted or anonymised.

9. International Data Transfers

Your personal data is stored and processed within the United Kingdom and the European Economic Area (EEA). Where data is transferred outside the UK or EEA, we ensure that appropriate safeguards are in place in accordance with UK GDPR, such as standard contractual clauses approved by the UK Information Commissioner's Office (ICO).

10. Your Rights Under UK GDPR

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access: the right to request a copy of the personal data we hold about you;
Right to rectification: the right to request that inaccurate or incomplete data be corrected;
Right to erasure ("right to be forgotten"): the right to request deletion of your personal data in certain circumstances;
Right to restriction of processing: the right to request that we restrict processing of your data in certain circumstances;
Right to data portability: the right to receive your personal data in a structured, commonly used, and machine-readable format where processing is based on consent or contract;
Right to object: the right to object to processing based on legitimate interests or for direct marketing purposes;
Rights in relation to automated decision-making: the right not to be subject to solely automated decisions that produce legal or similarly significant effects.

To exercise any of these rights, please contact us using the details in Section 12. We will respond to all legitimate requests within one month. If your request is complex or numerous, we may extend this period by a further two months, and will inform you accordingly.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data has been processed unlawfully. You can contact the ICO at www.ico.org.uk or by calling 0303 123 1113.

11. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include access controls, encrypted data transmission, and regular security reviews. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be published on this page with a revised "last updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the website after publication of changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, requests, or complaints regarding this Privacy Policy or the way we handle your personal data, please contact us:

Company: PLAD LETTINGS LIMITED
Company No.: 17212945
Address: 50 Poringland Road, Stoke Holy Cross, Norwich, England, NR14 8NW
WhatsApp: Message us on WhatsApp